.Monday, November 8, 2010 ' 8:37 AM 
Hello Hello!!
For the tutorial, we actually went to plan out the overall for our project.
We set our Objectives:
1. Let people get in touch with music of different genre and language.
2. A place for music lover/people with the same passion to gather at one place.
3. To promote Music culture
4. To celebrate the essence of music
5. Allow Singaporean to know music that is not so common in Singapore.
With a common objectives we hold on to, it will help us get a clearer view on how the project should go during all the planning and sketching.
We have also done an estimation of the budget for this project,
International Music Festival Costs
· Paying the Band---$10000
· Booking the Venue ---$20,000/day
· Artise cost---$150000/artise
· Advertising Costs---$60000
· Equipment Rental ---$20000
· Accommodation Costs---$30000
· Ticket Printing---$5000
I will be doing on the Advertisement, therefore, I analysed out a series of advertisements we may need and the cost for each.
Estimated cost on Advertisement.
· - Print media. Newspaper/Magazine Advertisements or in Teenage magazines, iWeekly. The estimated cost for this is $500 for a full page advertising in Teenage magazine.
· - TV/Radio. Channel U/ Channel 8. The estimated cost for this is $4000 per month for a within 30 seconds short advertisement.
· - Outdoor Advertisements, like billboards, Bus Ads, MRT Ads. The estimated cost for this is $500 for one poster size billboard in Cineleisure per month.
· - Banner ad, on Facebook or Google. The estimated cost for this is $50 per month as rate charged are $0.35 per click
· - Affiliate Marketing, putting small posters in HMV. The estimated cost for this is $50 per month.
· Total amount on advertisement when all types are taken into consideration is $5100 per month.
Budgeting for a venue
Possible venues: Singapore Indoor Stadium, Fort Canning Park, Padang
As it is supposed to be a 7-day event, the cost of using any of these venues would cost probably around 1-2 million (rough estimate)
Pros n Cons
Names | Singapore Indoor Stadium | Padang | Fort Canning |
pros | · Large and can accommodate up to 15000 · Indoors so no chance of being affected by bad weather | · Open area, lots of open space. | |
cons | · Might cost a bomb | · Get affected by bad weather | · Too far |
The budget for the Artist are before the reduction of sponsorship. This event is going to be an international event so we are expecting many sponsorship as this is also a good time to put their brand onto the stage in the concert.
Current Issues
1) What if it rains if it’s an outdoor concert?
2) What if there is a flight delay and the artist can’t reach in time?
3) What if there are a lot of left oven unsold concert tickets?
4) What if there is a Power surge in the mid of the concert?
5) What if we do not have much capital to hold the concert?
6) What if we can’t contact the artist?
7) Unable to sell most of the tickets
8) Clashing with public holidays
9) Terrorist attacks
10) Over passionate fans
11)Audience maybe going for the concert just for one particular band. After the band finishes the performance, audience might leave the venue, thus, un-respectful to other performers.
12)When the stage is badly planned, performers who are not used to the e.g. 360 degrees turning stage, may fall and hurt themselves.
13) If any particular genre of music is not well known in Singapore, people might not buy tickets and loss will be generated.
14) Fireworks on the stage may be too strong/hidden and burn the performers.
15)The floor might be slippery if in contact with water. Performer may slip and fall.
16)Seating planning must be carefully carried out to prevent overcrowding for audience.
